.Column Viewpoints: 15.Ever wondered how an electrical engineer ends up running an influencer advertising system? Jonathan Eg, CEO of Partipost, splashes the herbal tea on The Adrian Program.Secret takeaways:.Why exchanging algorithms brought about isolation (and also a career pivot).The magic formula: credibility + uniformity = influencer success.B2B influencer advertising in Asia: It's happening, but gradually.AI influencers: Cool, but most likely will not replace your BFF's Instagram.The remittance trouble pestering influencer marketing (and also just how Partipost is actually tackling it).Exciting reality: Jonathan's papa expects Mondays. Yes, you go through that right.Profits: The influencer advertising yard is actually advancing a lot faster than you may claim "swipe up." From micro-influencers to artificial intelligence characters, the game is actually changing-- however authenticity still reigns supreme.So, before you write off that good friend along with 200 fans as "certainly not prominent," bear in mind: worldwide of nano-influencers, your bestie may just be the next big point.Listen for more influencer ideas and maybe pick up an idea or more for your very own Instagram game!